Maddie Grussendorf
Director of Marketing, Technology and Innovation
Meet Maddie
Maddie brings to our team an extensive track record spanning over a decade, showcasing her proficiency in branding, project management, and dynamic team leadership. Hailing from Dallas, TX, she initiated her career on the agency front, overseeing renowned brands such as The Home Depot and Gamestop, alongside a diverse portfolio encompassing CPG, Healthcare, and Education sectors. Transitioning from the advertising realm, she embarked on a journey into the world of startup culture, dedicating her efforts to catalyze market expansion.
Relocating from Texas to Washington, DC, Maddie assumed the role of orchestrating brand development for Forest City’s multifamily new developments on a national scale. Subsequently, her path led her to New York, where she expertly navigated the realms of B2B and B2C retail marketing for Brookfield Properties. Swiftly transitioning to Jersey City, she spearheaded a comprehensive rebranding endeavor for what we now recognize as Veris Residential, all while championing their innovation initiatives with remarkable finesse.